The Egosystem: This is Your Brain on Social Media

ali rahman Blog, Pop Culture, Psychology, Social Media, Trends 1 Comment

In this post, I introduce the concept of The Egosystem, a sort of external brain that lives in the social media realm, and mingles with all the other brains there. I lay out some neuroscience to make the case, talk about how our egosystems are affecting us more than we might know, and propose a method to take ownership of our egosystems …

Fractal Watches: Supermensch: The Legend of Shep Gordon (or the 12 crazy steps to becoming a supermensch)

ali rahman Blog, Pop Culture, Reviews Leave a Comment

Have you seen Supermensch: The Legend of Shep Gordon? It’s a weirdly frenetic biographical documentary profiling legendary talent manager Shep Gordon. It’s directed by Mike Myers. It employs some pretty out-there techniques I’ve never really seen in documentaries, like dubbing in audio recorded in the present over old footage to recreate conversations. And even though it’s a hollywood-insider story and a …

Zen and the Art of Advertising: What the Mad Men Series Finale Tells Us About the History and Future of Marketing

ali rahman Blog, Pop Culture

Preamble Three prefaces here: If you haven’t seen the Mad Men series finale, spoilers follow. If you haven’t seen Adam Curtis’ Century of Self, you really should. A lot of the ideas in this post are borrowed from there. This post isn’t strictly about advertising. It’s more of a musing on the relationship between advertising and psychology. It’s a part …