Deeper In-Page Analytics with JQuery

martin horn Blog, Tools & Resources Leave a Comment

Conversions. That’s probably our favourite C-word here at Fractal. We spend a lot of time helping clients define them and achieve them. We think about all the little (micro) conversions that happen all the way up to a sale. We even made our own framework to help clients conceptualize how all those little, measurable actions that users make can add …

Talk of the Town: 7 Simple Digital Marketing Strategies For Local Businesses

ali rahman Blog, Strategy, Tools & Resources Leave a Comment

We work with a number of local businesses. Small companies, with brick & mortar storefronts owned by people who have roots in their communities. They come to us because they need mobile-optimized websites to compliment their real-world activities. They tell me they want websites to drive sales, and leads. A weird thing happens when I ask them if they’ve considered …

Fractal Reads: Buyer Personas by Adele Revella

ali rahman Blog, Reviews, Tools & Resources 1 Comment

Adele Revella’s Buyer Personas opens with the following dedication: This book is dedicated to every marketer who questions the wisdom of making stuff up. We’re in the age of big data; every conceivable digital interaction with prospects and customers can be measured; the device they’re on, the link they clicked on, the keywords they searched, the pages they landed on …

Who? What? Where? – A Super Simple Framework to Help you Warm Up Your Customers

ali rahman Blog, Strategy, Tools & Resources 4 Comments

Preamble This post aims to present a super-simple framework to help you conceptualize your marketing activities in an incremental way. What we’re trying to do is help you set reasonable conversion expectations for your audiences, across different levels of consideration. The basic premise is this; you probably wouldn’t propose marriage to someone on the first date, right? That would be …