Content Marketing Explained In 11 Letters

ali rahman Blog, Marketing Map, Strategy Leave a Comment

Content Marketing has never been more integral to the success of your brand than it is today. That’s especially true for smaller players who don’t have access giant advertising budgets. Content marketing both increases the efficiency of any paid advertising you do and brings in new, more qualified customers on its own. Because Search Engines and Social Media Sites account for …

School’s In… For-Ever!: 7 Digital Marketing Opportunities for the New Higher-Education Landscape

ali rahman Blog, Strategy Leave a Comment

The higher education sector is in the midst of transformation. Universities and colleges are increasingly moving towards online, distance-learning programs and corporations are in turn increasingly relying on those programs to train their workforces. Simultaneously, economic realities have made the job market more competitive than ever for younger people. More and more of them find themselves living at home, working part-time and …

Talk of the Town: 7 Simple Digital Marketing Strategies For Local Businesses

ali rahman Blog, Strategy, Tools & Resources Leave a Comment

We work with a number of local businesses. Small companies, with brick & mortar storefronts owned by people who have roots in their communities. They come to us because they need mobile-optimized websites to compliment their real-world activities. They tell me they want websites to drive sales, and leads. A weird thing happens when I ask them if they’ve considered …

Multiple Decision Makers

Thinking Inside the Box: do your advocates have the tools they need to sell you internally?

martin horn Blog, Strategy 2 Comments

“Multiple Decision Makers” Familiar and oftentimes frightening words for any company in the B2B space. Why? Because when pitching clients on your enterprise solutions, you have to modify and fine-tune your value-proposition for multiple internal stakeholders. Typically, that lengthens your sales cycle and adds a measure of unpredictability to it; you might convince the CTO the CMO and the CFO …

Who? What? Where? – A Super Simple Framework to Help you Warm Up Your Customers

ali rahman Blog, Strategy, Tools & Resources 4 Comments

Preamble This post aims to present a super-simple framework to help you conceptualize your marketing activities in an incremental way. What we’re trying to do is help you set reasonable conversion expectations for your audiences, across different levels of consideration. The basic premise is this; you probably wouldn’t propose marriage to someone on the first date, right? That would be …

The Single Most Important Slide in Mary Meeker’s 2015 Internet Trends Report

martin horn Blog, Strategy Leave a Comment

Have you read Mary Meeker’s most recent Internet Trends report? You really should. As usual, it presents a goldmine of research insight that will inevitably transform how marketers allocate their resources. It’s also 196 slides long, so you’re forgiven for not wanting to slog through it. While there’s valuable insight peppered throughout, I think there’s one slide that stands out. Without …