Fractal Watches: Supermensch: The Legend of Shep Gordon (or the 12 crazy steps to becoming a supermensch)

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Have you seen Supermensch: The Legend of Shep Gordon? It’s a weirdly frenetic biographical documentary profiling legendary talent manager Shep Gordon. It’s directed by Mike Myers. It employs some pretty out-there techniques I’ve never really seen in documentaries, like dubbing in audio recorded in the present over old footage to recreate conversations. And even though it’s a hollywood-insider story and a …

Fractal Reads: Buyer Personas by Adele Revella

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Adele Revella’s Buyer Personas opens with the following dedication: This book is dedicated to every marketer who questions the wisdom of making stuff up. We’re in the age of big data; every conceivable digital interaction with prospects and customers can be measured; the device they’re on, the link they clicked on, the keywords they searched, the pages they landed on …