Social Marketing & Social Justice: A Conversation with Les Pappas of Better World Advertising

ali rahman Blog Leave a Comment

Preamble This blog post includes an audio interview with Les Pappas. Founder and president of Better World Advertising, one of the world’s foremost Social Marketing Agencies. But before diving in, let me get one thing out of the way first. Social Marketing is not Social Media Marketing. It is the practice of using marketing techniques to influence positive behaviour change …

Technical Debt

Avoiding Technical Debt: Building Code You Can Maintain

martin horn Blog Leave a Comment

Preamble Imagine for a moment your organization needs to expand its web properties. Maybe you need a new CMS to support content marketing initiatives or need to build user support forums for a new product line. Maybe you need to be able to spin up new SEM landing pages quickly and easily in response to new initiatives from your marketing …

The Single Most Important Slide in Mary Meeker’s 2015 Internet Trends Report

martin horn Blog, Strategy Leave a Comment

Have you read Mary Meeker’s most recent Internet Trends report? You really should. As usual, it presents a goldmine of research insight that will inevitably transform how marketers allocate their resources. It’s also 196 slides long, so you’re forgiven for not wanting to slog through it. While there’s valuable insight peppered throughout, I think there’s one slide that stands out. Without …

Social Marketing & The Pace of Social Change: Thoughts Following the SCOTUS Ruling in Favour of Marriage Equality

ali rahman Blog, In the News

Preamble Last week, my Facebook feed took on a rainbow coloured sheen following the SCOTUS ruling in favour of marriage equality. But the elation was tempered by another sentiment; one akin to well yeah, it’s about time. The sad fact is, social change takes time. I know this, because I’ve worked in and studied Social Marketing; the practice of using …

Making Your Marketing Map, Part 1: Understanding the Universe of Opportunity.

ali rahman Marketing Map

Preamble Remember this old thing? It’s called the Purchase Funnel. And for a long time it was the best way to conceptualize your marketing activities. But like all good inventions, it’s time came and went. Digital communications have rendered it archaic. Search and Social Media allow prospective customers to jump into the purchase funnel at any stage, effectively turning the …

Zen and the Art of Advertising: What the Mad Men Series Finale Tells Us About the History and Future of Marketing

ali rahman Blog, Pop Culture

Preamble Three prefaces here: If you haven’t seen the Mad Men series finale, spoilers follow. If you haven’t seen Adam Curtis’ Century of Self, you really should. A lot of the ideas in this post are borrowed from there. This post isn’t strictly about advertising. It’s more of a musing on the relationship between advertising and psychology. It’s a part …