Content Marketing Explained In 11 Letters

ali rahman Blog, Marketing Map, Strategy Leave a Comment

Content Marketing has never been more integral to the success of your brand than it is today. That’s especially true for smaller players who don’t have access giant advertising budgets. Content marketing both increases the efficiency of any paid advertising you do and brings in new, more qualified customers on its own. Because Search Engines and Social Media Sites account for …

Making Your Marketing Map, Part 1: Understanding the Universe of Opportunity.

ali rahman Marketing Map

Preamble Remember this old thing? It’s called the Purchase Funnel. And for a long time it was the best way to conceptualize your marketing activities. But like all good inventions, it’s time came and went. Digital communications have rendered it archaic. Search and Social Media allow prospective customers to jump into the purchase funnel at any stage, effectively turning the …